Impact of store personality on store loyalty: A study of specialty store chains in Vietnam
The purposes of this study are: (i) to develop store personality measurement scale tailor-made for household and electronics store chains in Vietnam, an Asian transitional economy; and (ii) to exam-ine the degree of influence of each store personality dimensions on store loyalty. The scale developme...
Gardado en:
| Những tác giả chính: | , |
|---|---|
| Formato: | Artigo |
| Idioma: | English |
| Publicado: |
University of Economics Ho Chi Minh City
2023
|
| Acceso en liña: | http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=cd2f51ff-5408-4b41-b76c-52fd16c3dcfb https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115535 |
| Các nhãn: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|