Research on factors affecting the purchase intention on TikTok live stream of students in Hanoi: A SOR model approach

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Bibliographic Details
Main Authors: Dang, Trung Tuyen, Nguyen, Thi Hong, Le, Huyen Linh
Format: Article
Language:Vietnamese
Published: 2025
Subjects:
Online Access:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/275528
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Institutions: Thư viện Trường Đại học Đà Lạt