Marketing Communication

Marketing Communication

Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with origi...

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Những tác giả chính: Pelsmacker, Patrick De, Geuens, Maggie, Bergh, Joerr Van Den
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: FT Times 2012
Truy cập trực tuyến:http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30011
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:DLU123456789-30011
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spelling oai:scholar.dlu.edu.vn:DLU123456789-300112012-03-03T07:40:06Z Marketing Communication Pelsmacker, Patrick De Geuens, Maggie Bergh, Joerr Van Den Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications. 2012-02-24T03:00:56Z 2012-02-24T03:00:56Z 2007 Book 9780273706939 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30011 en application/pdf FT Times
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
description Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.
format Book
author Pelsmacker, Patrick De
Geuens, Maggie
Bergh, Joerr Van Den
spellingShingle Pelsmacker, Patrick De
Geuens, Maggie
Bergh, Joerr Van Den
Marketing Communication
author_facet Pelsmacker, Patrick De
Geuens, Maggie
Bergh, Joerr Van Den
author_sort Pelsmacker, Patrick De
title Marketing Communication
title_short Marketing Communication
title_full Marketing Communication
title_fullStr Marketing Communication
title_full_unstemmed Marketing Communication
title_sort marketing communication
publisher FT Times
publishDate 2012
url http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/30011
_version_ 1757674742684319744

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