Developing Winning Brand Strategies

Every manager knows that robust strategy plays a crucial role in any enterprise. Yet, for all the publications that have been written on the subject, three things remain true. Strategy is complex, many companies still get it wrong, and driving organic growth in maturing markets is increasingly c...

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主要作者: Finskud, Lars
格式: 图书
语言:English
出版: Business Expert 2012
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在线阅读:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31101
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