Global Wine Tourism: Research, Management and Marketing
This is the first research-based book on wine tourism and, as such, makes a significant contribution to wine tourism research, management and marketing. Considering the emergence of wine tourism globally, and the consequent growth of academic and practitioner interest in this topic area, it is a...
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| Hlavní autoři: | , |
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| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
CABI
2014
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| Témata: | |
| On-line přístup: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/36542 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Shrnutí: | This is the first research-based book on wine tourism and, as such, makes a
significant contribution to wine tourism research, management and
marketing. Considering the emergence of wine tourism globally, and the
consequent growth of academic and practitioner interest in this topic area, it
is a timely publication.
All of the contributed chapters in this book (apart from Chapters 1 and
20) have been double-blind reviewed prior to publication. Earlier versions of
some of these chapters also appeared in the proceedings from the First
International Wine Tourism Conference held in May 2004 at Margaret River,
Western Australia (Carlsen and Charters, 2004).
All of the contributors were required to discuss the implications of their
research findings for wine tourism generally, so that practical and applied
outcomes of the research could be presented. In this way, the book bridges
the gap between theoretical and practical research outcomes and provides
insights for academics and practitioners alike. |
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