Destination Marketing and Management: Theories and Applications

The development, marketing and management activities of destinations are very much in line with the development of the tourism industry at the global scale. Various sources have indicated that the tourism industry has the potential to keep growing for quite some time, driven by structural fac...

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Detalles Bibliográficos
Autores principales: Wang, Youcheng, Pizam, Abraham
Formato: Libro
Lenguaje:English
Publicado: CABI 2014
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Acceso en línea:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/37054
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