Managing corporate social responsibility : a communication approach

"Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need...

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Autors principals: Coombs, W Timothy, Holladay, Sherry J
Format: Llibre
Idioma:English
Publicat: Wiley-Blackwell 2015
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Accés en línia:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41235
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