McDonald, M., Payne, A., & Frow, P. (2015). Marketing plans for services: A complete guide. John Wiley.
Style de citation ChicagoMcDonald, Malcolm, Adrian Payne, et Pennie Frow. Marketing Plans for Services: A Complete Guide. John Wiley, 2015.
Style de citation MLAMcDonald, Malcolm, Adrian Payne, et Pennie Frow. Marketing Plans for Services: A Complete Guide. John Wiley, 2015.
Attention : ces citations peuvent ne pas être correctes à 100%.