Cita APA

McDonald, M., Payne, A., & Frow, P. (2015). Marketing plans for services: A complete guide. John Wiley.

Citación estilo Chicago

McDonald, Malcolm, Adrian Payne, y Pennie Frow. Marketing Plans for Services: A Complete Guide. John Wiley, 2015.

Cita MLA

McDonald, Malcolm, Adrian Payne, y Pennie Frow. Marketing Plans for Services: A Complete Guide. John Wiley, 2015.