APA citiranje

McDonald, M., Payne, A., & Frow, P. (2015). Marketing plans for services: A complete guide. John Wiley.

Trích dẫn kiểu Chicago

McDonald, Malcolm, Adrian Payne, và Pennie Frow. Marketing Plans for Services: A Complete Guide. John Wiley, 2015.

MLA citiranje

McDonald, Malcolm, Adrian Payne, và Pennie Frow. Marketing Plans for Services: A Complete Guide. John Wiley, 2015.