McDonald, M., Payne, A., & Frow, P. (2015). Marketing plans for services: A complete guide. John Wiley.
Chicago Stili AlıntıMcDonald, Malcolm, Adrian Payne, ve Pennie Frow. Marketing Plans for Services: A Complete Guide. John Wiley, 2015.
MLA AlıntıMcDonald, Malcolm, Adrian Payne, ve Pennie Frow. Marketing Plans for Services: A Complete Guide. John Wiley, 2015.
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