Sales management control strategies in banking : strategic fit and performance impact

Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.

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Détails bibliographiques
Auteur principal: Mueller, Florian
Format: Livre
Langue:English
Publié: Betriebswirtschaftlicher Verlag Gabler 2015
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Accès en ligne:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41316
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