Sales management control strategies in banking : strategic fit and performance impact

Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.

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Bibliographische Detailangaben
1. Verfasser: Mueller, Florian
Format: Buch
Sprache:English
Veröffentlicht: Betriebswirtschaftlicher Verlag Gabler 2015
Schlagworte:
Online Zugang:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/41316
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