Cita APA

Köcher, S. (2015). The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer.

Chicago Style Citation

Köcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer, 2015.

Cita MLA

Köcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer, 2015.