APA Zitierstil

Köcher, S. (2015). The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer.

Chicago Zitierstil

Köcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer, 2015.

MLA Zitierstil

Köcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer, 2015.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.