Citação norma APA

Köcher, S. (2015). The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer.

Citação norma Chicago

Köcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer, 2015.

Citação norma MLA

Köcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer, 2015.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.