Köcher, S. (2015). The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer.
Chicago-стиль цитированияKöcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer, 2015.
MLA-цитированиеKöcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer, 2015.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.