Bakker, D. (2015). Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer.
Παραπομπή Chicago StyleBakker, Diederich. Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer, 2015.
Παραπομπή MLABakker, Diederich. Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer, 2015.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.