Bakker, D. (2015). Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer.
Chicago ZitierstilBakker, Diederich. Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer, 2015.
MLA ZitierstilBakker, Diederich. Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer, 2015.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.