Bakker, D. (2015). Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer.
Citación estilo ChicagoBakker, Diederich. Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer, 2015.
Cita MLABakker, Diederich. Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer, 2015.
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