Bakker, D. (2015). Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer.
Citação norma ChicagoBakker, Diederich. Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer, 2015.
Citação norma MLABakker, Diederich. Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers. Springer, 2015.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.