Cross-Industry Innovation Processes: Strategic Implications for Telecommunication Companies

Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to character...

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主要作者: Hahn, Tobias
格式: 图书
语言:English
出版: Springer 2015
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在线阅读:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/59516
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