Applied Communication Research Methods: Getting Started as a Researcher, 1st edition
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features...
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2020
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oai:scholar.dlu.edu.vn:DLU123456789-935302023-11-11T07:02:41Z Applied Communication Research Methods: Getting Started as a Researcher, 1st edition Boyle, Michael Schmierbach, Mike Research Methods Communication Studies Humanities A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle. 2020-06-01T09:35:00Z 2020-06-01T09:35:00Z 2019 Book 9780429296444 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/93530 https://doi.org/10.4324/9780429296444 en application/pdf Routledge New York |
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Research Methods Communication Studies Humanities |
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Research Methods Communication Studies Humanities Boyle, Michael Schmierbach, Mike Applied Communication Research Methods: Getting Started as a Researcher, 1st edition |
| description |
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.
The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:
Research in Depth—examples of methods as applied in scholarly research
Reflect & React—problems and issues that promote reflection and discussion
Voices from Industry—Q&As with professionals working in communication industries
End-of-Unit Activities—exercises that reinforce concepts and content
The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.
Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle. |
| format |
Book |
| author |
Boyle, Michael Schmierbach, Mike |
| author_facet |
Boyle, Michael Schmierbach, Mike |
| author_sort |
Boyle, Michael |
| title |
Applied Communication Research Methods: Getting Started as a Researcher, 1st edition |
| title_short |
Applied Communication Research Methods: Getting Started as a Researcher, 1st edition |
| title_full |
Applied Communication Research Methods: Getting Started as a Researcher, 1st edition |
| title_fullStr |
Applied Communication Research Methods: Getting Started as a Researcher, 1st edition |
| title_full_unstemmed |
Applied Communication Research Methods: Getting Started as a Researcher, 1st edition |
| title_sort |
applied communication research methods: getting started as a researcher, 1st edition |
| publisher |
Routledge |
| publishDate |
2020 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/93530 https://doi.org/10.4324/9780429296444 |
| _version_ |
1819789807252930560 |