APA Citation

Blattberg, R. C., Kim, B., & Neslin, S. A. (2020). Database Marketing. Springer New York.

Chicago Style Citation

Blattberg, Robert C., Byung-Do Kim, and Scott A. Neslin. Database Marketing. Springer New York, 2020.

MLA Citation

Blattberg, Robert C., Byung-Do Kim, and Scott A. Neslin. Database Marketing. Springer New York, 2020.

Warning: These citations may not always be 100% accurate.