APA Citation

Steenkamp, J. (2020). Global Brand Strategy. 1st ed. 2017. Palgrave Macmillan UK.

Chicago Style Citation

Steenkamp, Jan-Benedict. Global Brand Strategy. 1st Ed. 2017. Palgrave Macmillan UK, 2020.

MLA Citation

Steenkamp, Jan-Benedict. Global Brand Strategy. 1st Ed. 2017. Palgrave Macmillan UK, 2020.

Warning: These citations may not always be 100% accurate.