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Global Brand Strategy. 1st ed. 2017

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Detalhes bibliográficos
Autor principal:	Steenkamp, Jan-Benedict
Formato:	Livro
Idioma:	English
Publicado em:	Palgrave Macmillan UK 2020
Assuntos:	Business and Management Marketing Emerging Markets Business Strategy
Acesso em linha:	http://doi.org/10.1057/978-1-349-94994-6 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/97040
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