APA Citation

Wierenga, B., & Lans, R. v. d. (2020). Handbook of Marketing Decision Models. 2nd ed. 2017. Springer International Publishing.

Chicago Style Citation

Wierenga, Berend, and Ralf van der Lans. Handbook of Marketing Decision Models. 2nd Ed. 2017. Springer International Publishing, 2020.

MLA Citation

Wierenga, Berend, and Ralf van der Lans. Handbook of Marketing Decision Models. 2nd Ed. 2017. Springer International Publishing, 2020.

Warning: These citations may not always be 100% accurate.