Tác giả
AMA Educators' Proceedings Sarasota, Fla.)
1
Allen, Joseph D.
1
American Marketing Association
1
Berenson, Mark L.
1
Clayton, Gary E.
1
Cohen, Louis, 1928-
1
Cox, Ian, 1956-
1
Darden, William R., 1936-
1
Diekhoff, George
1
Dillon, William R.
1
Field, Andy P.
1
Garrity, Peter
1
Giesbrecht, Martin Gerhard, 1933-
1
Gray, J. Brian
1
Hinkle, Dennis E.
1
Holliday, Michael G.
1
Jurs, Stephen G.
1
Lee, Alice C.
1
Lee, Cheng F.
1
Lee, John C.
1
Levine, David M., 1946-
1
Lind, Douglas A.
1
Marchal, William G.
1
Monroe, Kent B.
1
Peters, Lawrence H.
1
Phillips, John L., 1923-
1
Pittenger, David J.
1
Siegel, Andrew F.
2
Stephan, David
1
Swift, Louise
1
Wathen, Samuel Adam
1
Wiersma, William
1