Tác giả
McCarthy, E. Jerome
6
Perreault, William D.
6
American Marketing Association
2
Bernhardt, Kenneth L., 1944-
2
Fisk, Raymond P.
2
Grove, Stephen J. 1950-
2
Kotler, Philip
2
Walker, Bruce J.
2
Bearden, William O., 1945-
1
Berkowitz, Eric N.
1
Brand, Claire
1
Chaston, Ian
1
Clark, Shawn
1
Claxton, John D.
1
Diorio, Stephen G.
1
Ettenberg, Elliott
1
Etzel, Michael J.
1
Fox, Jeffrey J., 1945-
1
Gregory, James R.
1
Gregory, Richard C., 1965-
1
Harvard Business School
1
Harvard University. Graduate School of Business Administration
1
Ingram, Thomas N.
1
International Marketing Conference, Los Angeles,
1
John, Joby
1
John, Joby, 1957-
1
Kinnear, Thomas C., 1943-
1
LaForge, Raymond W.
1
Lemon, Katherine N.
1
Lenz, Vicki
1
Locander, William B.
1
Lovelock, Christopher H.
1
Mangles, Terry, 1950-
1
Marconi, Joe
1
Marketing Club (Harvard University. Graduate School of Business Administration)
1
Mason, Charlotte H.
1
Murphy, Dallas
1
Newell, Frederick, 1926-
1
Olson, Jerry C. 1944-
1
Parry, Mark E. 1957-
1
Perreault, William D., Jr
1
Peter, J. Paul
1
Robinette, Scott
1
Stair, Leslie
1
Stair, Lila B.
1
Stanton, William J.
1
Trias de Bes, Fernando, 1967-
1
Waller, David
1
Waugh, Troy
1
Weinberg, Charles B.
1
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