Factors Influencing Green Product Purchase Intention in Vietnam

von Vu, Thi Quynh Anh
Veröffentlicht 2024

Factors Affecting the Behavioral Intention to use Virtual Supermarket: An Integrated Conceptual Framework

von Nguyen, Thanh Hoai, Ngo, Hai Quynh, Duong, Thi Thu Trang
Veröffentlicht 2021

The effect of electronic word of mouth on cosmetics purchase intention: a study of VietNamese young women

von Pham, Thi Ly
Veröffentlicht 2022

Factors Affecting Purchase Intention Of Sustainable Fashion Consumer In Vietnam

von Ngo, Thi Thanh Tien
Veröffentlicht 2022

Factors Affecting Purchase Intention Through Facebook: The Case Of Dngbike Company

von Nguyen, Thi Hong Vinh
Veröffentlicht 2022

Factors affecting the use of smart phones for mobile shopping

von Nguyen, Le Loc Tien
Veröffentlicht 2021

Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone Customers

von Vo, Kim Thu
Veröffentlicht 2022

The Impact of Perceived Risk and Its Role in Brand Awareness, Intrinsic Motivation, and Purchase Intention in the Telecommunications Industry in Vietnam

von Le, Phuoc Cuu Long, Tran, Thi Thuy Trinh, Pham, Thi Duyen, Dang, Thi Thanh Minh, Nguyen, Linh Giang
Veröffentlicht 2023

The Factors Influence Consumers' Green Product Purchase Intention in Vietnam

von To, Le Thanh Thao, Hoang, Hong Ngoc, Le, Thi Ngoc Anh, Tran, Nguyen Tra Giang, Nguyen, Nguyen Nhi
Veröffentlicht 2024

The Influence of Determinant Factors on Green Product Purchase Intention: The Role of Green Product Attitude

von To, Le Thanh Thao, Hoang, Hong Ngoc, Le, Thi Ngoc Anh, Tran, Nguyen Tra Giang, Nguyen, Uyen Nhi, Le, Phuoc Cuu Long
Veröffentlicht 2024

The Relationship Between of Green Perceived Quality, Green Brand Awareness and Green Purchase Intention

von Le, Phuoc Cuu Long, Nguyen, Thi Khanh My
Veröffentlicht 2022

The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers

von Lam, Tam Nhi
Veröffentlicht 2022

The Relationship between corporate social responsibility and the purchase intention of customers - Case study of telecommunications products and service in Da Nang merket

von Le, Thi Phuong
Veröffentlicht 2022

The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam

von Le, Phuoc Cuu Long, Nguyen, Thi Minh Chi, Ho, Than Ai Van, Nguyen, Le Ngoc Tram, Le, Hoang Thao Nguyen
Veröffentlicht 2021

Factor Affecting E-Wom Of Purchase Intention: A Case Study For Gen Z Customers When Watching Tiktok In Da Nang City

von Phan, Thi Tuong Vi
Veröffentlicht 2022

The Impact Of Influencers Marketing on Purchase Intention of Instagram User: Fashion Industry

von Pham, Thi Quyen, Nguyen, Thi Kieu Trang
Veröffentlicht 2021

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry

von Le, Phuoc Cuu Long, Tran, Thi My Chau, Pham, Thi Hong Hanh, Le, Thi Hai Van, Ho, Than Ai Van
Veröffentlicht 2021

Sự ảnh hưởng của nhận thức rủi ro, cảm nhận giá trị và nhận thức thương hiệu lên dự định mua sản phẩm xanh

von Lê, Phước Cửu Long, Lê, Hoàng Thảo Nguyên
Veröffentlicht 2021

Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

von Tran, Pham Huyen Trang
Veröffentlicht 2025