Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
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by Al Ries
Published 2004
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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by Ries, Al
Published 2003
Other Authors: ...Al Ries; Jack Trout; Trịnh Diệu Thìn...
Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh
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by Ries, Al
Published 2011
Other Authors: ...Al Ries; Jack Trout; Phạm Đoan Trang; Lê Khánh Vy...
Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh
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by Reis, Al
Published 2003
Other Authors: ...Al Ries; Laura Ries; Phan Đình Quyền; Nguyễn Văn Chu; Đinh Tiên Minh ; Phan Thăng...
Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh