Frank Bass
Frank Myron Bass (December 27, 1926 – December 1, 2006) was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. Provided by Wikipedia
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by Bass, Frank.
Published 2013
Published 2013
Institutions:
Thư viện Trường CĐ Kỹ Thuật Cao Thắng
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by Bass, Frank
Published 2013
Published 2013
Institutions:
Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh
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