Robert Ferber

Robert Ferber was an American marketing theorist, statistician, economist, and psychologist.

Ferber was a Professor of Business at the University of Illinois, the founding editor-in-chief of ''Journal of Marketing Research'', and the second editor of ''Journal of Consumer Research''. He is a former president of the American Marketing Association. The Ferber Award given to the best dissertation-based article published in the Journal of Consumer Research is named after him. He founded the Survey Research Laboratory (SRL) at University of Illinois. He was married to Marianne Ferber. Provided by Wikipedia