Rita Gunther McGrath

McGrath in 2013 Rita Gunther McGrath (born July 28, 1959 in New Haven, Connecticut) is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning.

McGrath is also the founder of the innovation platform Valize. Provided by Wikipedia
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1
Market busters :
by McGrath, Rita Gunther
Published 2005
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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The end of competitive advantage :
by McGrath, Rita Gunther
Published 2013
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty /
by McGrath, Rita Gunther.
Published 2000
Institutions: Thư viện Trường Đại học Đà Lạt
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