Sergio Zyman

Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It." Provided by Wikipedia
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1
The end of marketing as we know it
by Zyman, Sergio
Published 1999
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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2
The end of advertising as we know it
by Zyman, Sergio
Published 2002
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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3
The end of advertising as we know it /
by Zyman, Sergio.
Published 2002
Institutions: Thư viện Trường Đại học Đà Lạt
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