The end of advertising as we know it

The book reaffirms the classic notion that a company must think through its strategies up front while also welcoming change. The writing style is refreshingly simple and easy to understand. Appropriate for any library that has a business section.

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Dades bibliogràfiques
Autor principal: Zyman, Sergio
Format: Llibre
Idioma:Undetermined
Publicat: Hoboken, N.J. John Wiley & Sons 2002
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