The end of advertising as we know it

The book reaffirms the classic notion that a company must think through its strategies up front while also welcoming change. The writing style is refreshingly simple and easy to understand. Appropriate for any library that has a business section.

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Bibliografske podrobnosti
Glavni avtor:	Zyman, Sergio
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Hoboken, N.J. John Wiley & Sons 2002
Teme:	Quảng cáo,Advertising
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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The end of advertising as we know it

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