Public relations writing : the essentials of style and format /

This book is about: Writing for public relations; Planning your message; Choosing the right message and medium; Ethical and legal issues in public relations writing; Media relations and placement; News releases and backgrounders; Annual reports...

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Détails bibliographiques
Auteur principal: Bivins, Thomas H. 1947-
Format: Livre
Langue:English
Publié: Lincolnwood, Ill. : NTC/Contemporary, 1999.
Édition:4th ed.
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