Cita APA

Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. New York: John Wiley and Sons.

Chicago Style Citation

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York: John Wiley and Sons, 1995.

Cita MLA

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York: John Wiley and Sons, 1995.