Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. New York: John Wiley and Sons.
Trích dẫn kiểu ChicagoUpshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York: John Wiley and Sons, 1995.
MLA CitationUpshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York: John Wiley and Sons, 1995.
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