Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. New York: John Wiley and Sons.
Style de citation ChicagoUpshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York: John Wiley and Sons, 1995.
Style de citation MLAUpshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York: John Wiley and Sons, 1995.
Attention : ces citations peuvent ne pas être correctes à 100%.