Building brand identity : a strategy for success in a hostile marketplace /
This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World.
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| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley and Sons,
1995.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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