Building brand identity : a strategy for success in a hostile marketplace /

This book is divided into two parts: Building Brand Identity; and Identity Building in the Real World.

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Detaylı Bibliyografya
Yazar: Upshaw, Lynn B.
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York : John Wiley and Sons, 1995.
Konular:
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