Keegan, W. J., & Green, M. C. (1997). Global marketing (2nd ed.). Upper Saddle River, N.J.: Prentice-Hall.
Style de citation ChicagoKeegan, Warren J., et Mark C. Green. Global Marketing. 2nd ed. Upper Saddle River, N.J.: Prentice-Hall, 1997.
Style de citation MLAKeegan, Warren J., et Mark C. Green. Global Marketing. 2nd ed. Upper Saddle River, N.J.: Prentice-Hall, 1997.
Attention : ces citations peuvent ne pas être correctes à 100%.