Global marketing /
This book is about global marketing. An organization that engages in global marketing focuses its resources on global market opportunities and threats.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice-Hall,
1997.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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