Schultz, D. E., & Barnes, B. E. (1999). Strategic brand communication campaigns (5th ed.). Lincolnwood, Ill.: NTC Business Books.
Style de citation ChicagoSchultz, Don E., et Beth E. Barnes. Strategic Brand Communication Campaigns. 5th ed. Lincolnwood, Ill.: NTC Business Books, 1999.
Style de citation MLASchultz, Don E., et Beth E. Barnes. Strategic Brand Communication Campaigns. 5th ed. Lincolnwood, Ill.: NTC Business Books, 1999.
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