APA Citation

Schultz, D. E., & Barnes, B. E. (1999). Strategic brand communication campaigns (5th ed.). Lincolnwood, Ill.: NTC Business Books.

Chicago Style Citation

Schultz, Don E., and Beth E. Barnes. Strategic Brand Communication Campaigns. 5th ed. Lincolnwood, Ill.: NTC Business Books, 1999.

MLA Citation

Schultz, Don E., and Beth E. Barnes. Strategic Brand Communication Campaigns. 5th ed. Lincolnwood, Ill.: NTC Business Books, 1999.

Warning: These citations may not always be 100% accurate.