Strategic brand communication campaigns /
Marketing and communication in the twenty-first-century marketplace. Brands and branding. Building brand value. The IBC planning process and estimating customer value. Converting customer knowledge into IBC programs. Consumer behavior and information processing...
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| Format: | Livre |
| Langue: | English |
| Publié: |
Lincolnwood, Ill. :
NTC Business Books,
1999.
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| Édition: | 5th ed. |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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