Strategic management /

This book is about: Business strategy; Competitive advantage; Internal context: Organization design; External context: Industry analysis; The spectrum of competitin and niche markets; ...

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Bibliographic Details
Main Author: Shepard, Andrea.
Other Authors: Podolny, Joel., Saloner, Garth.
Format: Book
Language:English
Published: New York : John Wiley and Sons, 2001.
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Institutions: Mạng thư viện Đại học Đà Nẵng
Description
Summary:This book is about: Business strategy; Competitive advantage; Internal context: Organization design; External context: Industry analysis; The spectrum of competitin and niche markets; ...
Physical Description:xvii, 442 p. ; 23.5cm.
ISBN:0471380717