Strategic management in the global economy /
This book is about: Global firms and the global environment; The globalization process; Competitive analysis and strategic planning: The corporate view; ...
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| Format: | Buch |
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| Sprache: | English |
| Veröffentlicht: |
New York :
John Wiley and Sons,
1997.
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| Ausgabe: | 3rd ed. |
| Schlagworte: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Zusammenfassung: | This book is about: Global firms and the global environment; The globalization process; Competitive analysis and strategic planning: The corporate view; ... |
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| Beschreibung: | ix, 582 p. : ill. ; 23.5cm. |
| ISBN: | 0471158739 |