Ferrell, O. C., Lucas, G. H., & Luck, D. (1994). Strategic marketing management: Text and cases. Cincinnati, Ohio: College Division.
Chicago Style CitationFerrell, O. C., George H. Lucas, and David Luck. Strategic Marketing Management: Text and Cases. Cincinnati, Ohio: College Division, 1994.
MLA CitationFerrell, O. C., George H. Lucas, and David Luck. Strategic Marketing Management: Text and Cases. Cincinnati, Ohio: College Division, 1994.
Warning: These citations may not always be 100% accurate.