Ferrell, O. C., Lucas, G. H., & Luck, D. (1994). Strategic marketing management: Text and cases. Cincinnati, Ohio: College Division.
Čikaški stil citiranjaFerrell, O. C., George H. Lucas, i David Luck. Strategic Marketing Management: Text and Cases. Cincinnati, Ohio: College Division, 1994.
MLA način citiranjaFerrell, O. C., George H. Lucas, i David Luck. Strategic Marketing Management: Text and Cases. Cincinnati, Ohio: College Division, 1994.
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