Strategic marketing management : text and cases /
This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ...
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| Altres autors: | , |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Cincinnati, Ohio :
College Division,
1994.
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| Matèries: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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