Strategic marketing management : text and cases /

This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ...

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Bibliographische Detailangaben
1. Verfasser: Ferrell, O. C.
Weitere Verfasser: Lucas, George H., Luck, David.
Format: Buch
Sprache:English
Veröffentlicht: Cincinnati, Ohio : College Division, 1994.
Schlagworte:
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