Strategic marketing management : text and cases /
This book is about: An overview of strategic marketing management; The role of information analysis in marketing strategy; Utilizing SWOT as a foundation for planning; Marketing ethics and social responsibility in strategic market planning; ...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | , |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Cincinnati, Ohio :
College Division,
1994.
|
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|