Percy, L. (1997). Strategies for implementing integrated marketing communications. Lincolnwood, Ill.: NTC Business Books.
Παραπομπή Chicago StylePercy, Larry. Strategies for Implementing Integrated Marketing Communications. Lincolnwood, Ill.: NTC Business Books, 1997.
Παραπομπή MLAPercy, Larry. Strategies for Implementing Integrated Marketing Communications. Lincolnwood, Ill.: NTC Business Books, 1997.
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