Strategies for implementing integrated marketing communications /

This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ...

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Dettagli Bibliografici
Autore principale:	Percy, Larry.
Natura:	Libro
Lingua:	English
Pubblicazione:	Lincolnwood, Ill. : NTC Business Books, 1997.
Soggetti:	Marketing. Management. Communication in marketing.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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Strategies for implementing integrated marketing communications /

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