Strategies for implementing integrated marketing communications /
This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ...
Sparad:
| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
Lincolnwood, Ill. :
NTC Business Books,
1997.
|
| Ämnen: | |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|