Consumer behaviour : a European perspective /
This book is about: Macro-factors in consumption; Basic processes; Social processes; After-sales processes; Applications.
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
New York :
John Wiley and Sons,
1998.
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| Sujets: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Résumé: | This book is about: Macro-factors in consumption; Basic processes; Social processes; After-sales processes; Applications. |
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| Description matérielle: | xxii, 619 p. : ill. ; 24.5cm. |
| ISBN: | 0471975133 |